Be Graceful LLC: From Humble Beginnings to Minnesota’s Catering Powerhouse

What began as a local bakery in 2013 has blossomed into one of Minnesota's most dynamic catering and concessions operations. Be Graceful LLC, founded by Robert Grace, has carved out an essential role in the Twin Cities' food service scene, combining exceptional flavors with genuine community spirit. From high-profile stadium events to intimate gatherings, this minority-owned business brings heart to every dish it serves.

Building a Legacy: The Evolution of Be Graceful LLC

In September 2013, Robert Grace left his corporate sales career at Kraft Foods to pursue entrepreneurship. His passion for creating memorable meals quickly grew into a multi-faceted business. Within four months of launching Be Graceful Bakery and Catering, Grace expanded by integrating BackStreet Kitchen in January 2014—a move that enhanced catering capacity and opened doors to large-scale events.

"I've always believed food is more than nourishment—it's connection," Grace said during the company's anniversary celebration. This philosophy forms the foundation of Be Graceful's approach, reflected in their personalized menus and commitment to fresh, high-quality ingredients.

Operating under National American Industry Classification System (NAICS) code 722320 for food service contractors, Be Graceful offers diverse services. They customize every offering for their audience, from corporate breakfast spreads to stadium concessions and park-side boxed lunches.

Breaking into High-Profile Venues

Be Graceful has established itself as a cornerstone of Minnesota's sports and entertainment scene. As a trusted vendor at US Bank Stadium, they serve Minnesota Vikings fans throughout the season. Their presence extends to Huntington Bank Stadium and the University of Minnesota, where they feed thousands during football, basketball, and hockey games.

Beyond sports, Be Graceful's expertise shines in various venues. Their menus delight visitors at Ramsey County parks, including Waterworks Park and Long Lake Regional Park, during summer events. They've also made their mark at Minneapolis/St. Paul International Airport—an achievement supported by their Airport Concessions Disadvantaged Business Enterprise (ACDBE) certification, showcasing their ability to deliver quality under pressure.

Their expansion to JFK International Airport's Terminal 8 concessions team marks an exciting new chapter. It represents a leap from Minnesota's heartland to the international stage. "This is just the beginning," Grace hints as the company sets its sights on broadening its horizons without losing its Midwest roots.

A Minority-Owned Business Making an Impact

As a minority-owned small business, Be Graceful leads by example in fostering diversity within Minnesota's entrepreneurial ecosystem. Their airport concessions certification not only creates opportunities but also highlights the importance of equitable representation in the business community. Through local partnerships and state contracts, they help create economic opportunities for underrepresented groups.

While they may not trumpet awards or media coverage, their community impact speaks volumes. "It's not just about the food; it's about being part of something bigger," Grace explains. This vision manifests in their support of charitable events, park concessions, and partnerships with public venues that embody Minnesota's community-first values.

Digital Presence and Recognition

Be Graceful's website, BeGracefulCatering.com, serves as a comprehensive hub for events and locations. It showcases their dedication to service and passion for food. While their online platform provides excellent information, expanding their social media presence could further enhance their digital engagement.

Customer testimonials highlight their consistency and culinary excellence. From impromptu corporate lunches to carefully planned weddings, clients consistently praise their service. Be Graceful thrives under pressure, consistently exceeding expectations.

The Future: Expanding While Staying Rooted in Community

In a competitive industry, Be Graceful LLC demonstrates how authenticity and dedication drive growth. Their expansion into major stadiums and airports shows ambition, but Robert Grace emphasizes their local foundation. "It all comes back to the people we serve here in Minnesota," he reflects. As they explore new markets, they remain committed to maintaining their community connections.

For your next event—whether intimate or grand—Be Graceful promises an elevated dining experience rich in flavor and genuine care. Connect through their official website or experience their offerings at a venue near you.

With Be Graceful, every meal tells a story worth sharing.